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  • Encycloflora®

    The ultimate guide to running a floral business

    To keep yourself sharp in today's ever-changing floral industry, you need reliable information and you need it fast.

    From bridal bouquet assembly instructions to shop marketing and merchandising strategies, Teleflora's Encycloflorathe Encyclopedia of Floral Design is the most comprehensive resource available. Written and edited by a team of industry experts, each manual in this soft-bound set of 12 is filled with detailed instructions and illustrations to guide today's floral business.

    Whether you're teaching newer staff members basic floral care & handling procedures or checking the details of a wedding order, these reference guides will be a valuable addition to your shop! It's a great investment in your success.

    Call 800.421.2815 to order.


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